Why is Copywriting so Important?
A Brand without a good copy is incomplete. No matter how good a brand is from the inside and how great their products are, if they cannot explain it to their target audience clearly, nobody will buy.
Especially in 2020, when the internet is on hype. You must have seen all these fancy beautiful hotel ads with a beautiful text written in algebraic. Have you ever noticed what happens to you at that time?
It evokes a desire within, like sitting on that luxury sofa and having a delicious breakfast with your favorite person.
That's the purpose behind advertisements and copywriting. To evoke feelings and desires in a certain way, making you take action, i.e., buying their product or service.
Why is copywriting so important? Well, look around yourself. Almost everything you see is a copy. And if it is in your house, that means they have done better copywriting than their competition. That's why you've bought it over other brands.
Let me make it simple for you. You must be on Facebook. Suppose you want to buy a durable waterproof watch, and while surfing on Facebook, you saw two kinds of ads.
1. Says, "Get a brand-new watch at a 60% discount with free coins."
2. Says, "This water-resistant watch shows you the time and keeps scratches away, with break-proof tough fiberglass increases its durability."
Which one are you going to pick? The second one, right!! It is because a direct connection is made by realizing and putting up the pain points Straight on the copy.
That is why we keep hearing that copywriting is so important. A good copy will make your product unique and catchy.
Some TV ads you must have seen touch us so much that we remember them for a very long time and we even discuss it with our friends, which is their purpose behind making these ads.
To make people connect with it. And behind every successful Advertisement, there is a beautiful copy. That is why copywriting is essential, and businesses these days are looking for talented copywriters who can take their place to the next level.
They now understand the importance of small things like structuring text in an attractive manner. Writing a good story, acknowledging the target market's deep pain points, saying more with a smaller number of text, and things like that.
When you take care of these things, people will know that you are serious about solving their issues and understand the market properly. In this way, you are building trust and making money also. And now you have the testimonials of your previous clients which you can put on the ads and get even more sales.
So, in this manner, copywriting helps you building things up, and the more you do it, the better you'll get at it. There is no hard and fast rule in it.
It will even benefit you when you aren't there. Like, suppose there is an ad running, and you just made a few changes in it, optimized it a little bit, and put it live again. You might start getting double triple the results you were getting previously, without you being present there. More like any passive income. But not really.