We are a bunch of hyperactive people who are constantly focused on getting things done. We operate on the much overrated ‘hustle’ mindset, a mixed music playlist that keeps us awake after our second most favourite activity (eating) and a lot of chai, maggi and coffee. Each of us have a personality that’s individual to us, but together we are in sync to bring the best output possible. Our creative juices are sometimes too much for people but we know how to control the flow, so fitting into a box or stepping out of it, we are perfectly comfortable with both.

About Us

 We love asking questions and always like to know the ‘whys’ of things. Dissecting briefs and following them to the T is what we do best. We come with an opinion, but first we prefer listening. 

Come meet us at our office to hear some unheard music, have home-like chai (or coffee) and most importantly discuss your marketing goals with us, it’s our first favourite thing to do!

What Do You Understand About AI in Marketing?

You might sometimes want to buy a new jacket for yourself to impress someone or prepare yourself for the upcoming winter. When you go online and search for it, you either buy it or drop the plan for later. But the story just begins here.

The algorithm now knows that you need a jacket. It keeps flashing your social media feeds with advertisements of fancy-looking jackets that you can’t resist purchasing and eventually lose the battle with AI.

It’s no secret that firms that have adopted AI into their systems are incurring huge profits just because of such advancements in machine learning. 

 conducted a survey in which they found out that marketers experienced a 61% increase in their conversion rates when they offered their audience AI-based personalization.

AI works on deep learning-based mechanisms that analyse patterns and metrics to bring about the desired result at a robust rate.A

 in 2019 tells us that 84% of the sales and marketing professionals are already taking help from AI-based tools to perform various marketing operations.

. Nothing can stop AI from becoming a giant in the coming future. But before going any further, let’s talk about the history of Artificial Intelligence in marketing and how AI took its form.

In 1956, Artificial Intelligence was officially announced for the first time at Dartmouth College in Hanover, New Hampshire

. It is also known as the official birthday of AI as a field

. Scientists have always been fascinated by the idea of building systems that can work on data to make predictions that could be faster and more accurate than a human brain.

A whole length of history tells us how movie makers and philosophers- through different mediums- have narrated their ideas and opinions about machine learning. For example, Gottfried Leibniz published 

(In 1927) in which a futuristic robot of a pleasant girl was shown. Before the beginning of the 21st century, there was too much turmoil in the history of artificial intelligence in marketing.

: After the birth of Artificial Intelligence, AI-based computer languages like 

 also took birth, but LISP was the most popular one.

Futuristic Prediction based mechanism of AI was put forward:

 In 1959, Oliver Selfridge published Pandemonium- A paradigm for learning. He talked about the process by which computers could recognise patterns to make predictions.

: The first chatbot created by Joseph Weizenbaum that came into existence in 1966 was named 

 1974-1980 was the time when AI faced its first winter. Due to critics, people started losing their interest in AI, and the government stopped funding it.

2) The Time When AI Started Gaining Momentum:

After the AI winter, people once again got enthusiastic about AI. Soon, it started booming; new inventions began happening all over the world, government fundings were open for all once again.

Now let’s discuss what all happened in this pre 21st century period, which transformed Artificial Intelligence.

The first national conference on Artificial Intelligence took place at Stanford University.

AI bounced back with an ‘expert system’ that can make crucial decisions like a human being but much faster.

: Japanese Ministry of International trade and industry-funded

 for the 5th Gen Computer project aimed at developing computers that could interpret images, carry conversations, andreason like human beings.

: 1987-1993 was the second winter hit when again the governments and investors stopped funding AI due to its high cost but less efficiency (at that time).

Machines got way better at predicting the behaviour of people by following patterns. This way, it became much more accessible for marketers to understand their audience and close them. The popularity of AI-based algorithms started skyrocketing because of their ability to track and collect billions of data patterns that can help predict individuals’ behaviour.

The advertisement industry got ecstatic seeing the power of AI in the business world, and they started endorsing the fabrication of such tools, which could make sales handier and faster.

In 2006, AI rocked the business world and big companies like Facebook, Twitter and Netflix also started using AI to show relevant suggestions or content to the audience based upon the actions taken by them in the past.

The hefty task of researching the audience, creating digital ads, etc., which usually took considerable time & effort, was now more effortless and efficient through programmatic ad buying.

Google introduced a robust algorithm named

RankBrain’ whose entire purpose was to show relevant search results that match with words and users’ intentions. It’s so effective that it can successfully understand the error made by a user typing search queries and shows the best result always.

Chatbots became more intelligent and lucrative: 

Chatbots became very personalised and effective, which resulted in building better relationships and understanding of the customers. Chatbots are one of the most potent marketing tools run by AI, which talks to people based upon predetermined scenarios. They are vividly helpful in solving problems, collecting information or marketing products.

AI has made its place in the advertisement industry by delivering impeccable results in less time and cost but with more efficiency.

AI has a lot to do with revolutionising the digital era. Without AI-based tools, there’s significantly less scope of the internet, both for the audience and the marketers.

1956 is the official birthday of AI as a field.

Many AI-based computer languages took birth, out of which LISP was the most popular one.

The prediction-based mechanism in AI was talked about in 1959.

The first chatbot named ELIZA came into existence in 1966

AI got hit by its first winter in the period 1974-1980. All AI fundings were stopped.

The first national conference on AI took place at Stanford.

An expert system that was capable of making human-like decisions was founded.

Got hit by the second winter, which lasted from 1987 to 1993.

Big companies like Facebook, Twitter, and Netflix also started leveraging AI to enhance their customer experience.

Programmatic Ad buying made advertisement easy and cost-effective.

Google integrated RankBrain that optimised search results based on users’ queries.

Chatbots became more intelligent and lucrative for marketers.

You might sometimes want to buy a new jacket for yourself to impress someone or prepare yourself for the upcoming winter. 

How AI Revolutionized Marketing? – Evolution of AI in Marketing

YouTube SEO might sound new to many people because we all have grown up using Google, and we know how its SEO works. Whenever we search for a keyword, it shows us the most relevant blogs and articles based on its robust algorithm.

The YouTube algorithm also works similarly. When you put a query in the search bar, it shows you thousands of videos, with the most relevant ones on the top. Various factors affect the relevancy of a video. We will talk about it later in this blog.

You must have also noticed that when you put a query on google, it shows some YouTube videos on the first page of search results. Why does that happen? There must be something based on which google picks up the most relevant videos out of millions. Many SEO factors, including title, description, tags, people's response, and spoken words in the video, are reasons.

In this blog, we will discuss some top-notch ways to optimize your videos for YouTube search results. You will learn methods to get your video listed on the top search results.

Add keywords in Title, Description and Tags

Speak up the Keywords frequently in your video

There are various ways to keyword research—one being putting queries on the search bar and analyzing the suggestions that show up in the bar. For example, if you want to rank for guitar lesson videos, type 'guitar lessons' in the search bar. You will automatically see search terms like, 'guitar lessons for beginners,' 'guitar lessons for schoolboys, '‘best guitar lessons and so on, popping up. You can note these suggestions down based on their relevance for later use.

Secondly, you can also take ideas from your competitors' videos. Analyze videos that come on the top for a particular keyword. Notice how they have put the keywords in the title and description. You will majorly find the primary keyword at the beginning of the title and description. Take out 30 mins and follow the above strategies to find out the best keywords for your video, and you will be ready to go.

2. Add keywords in the Title, Description and Tags

Merely stuffing your title and description with keywords is not enough. You must also know how to put them correctly. Experts say that you have a higher chance to be found on YouTube if your primary keyword is at the beginning of the title and description. Although the algorithm keeps changing, based on hundreds of tests, this is probably the most solid tactic to rank on YouTube (or Google).

Also, try to make your title as catchy as possible because it's the second thing after the thumbnail that people look and you need to catch their attention there only. After adding your keyword(s), make sure you make your title look sweet and tidy—stuff as many keywords as you can in the tags but don't forget the relevancy. Your aim must be to let YouTube know which category your videos belong to and make it crystal clear for the algorithm.

3. Speak up the keywords frequently in your video

It might seem creepy, but yes, YouTube does track your voice and knows what you speak in the video. That's why we see videos getting banned or child restricted for using foul language. You need to be very careful while filming a video, ensure speaking keywords a couple of times. The video should be structured appropriately with an excellent introduction, middle story and conclusion. Avoid redundancy and speak in a flow. Add some fun and humour.

How does YouTube track our voice? YouTube has an inbuilt feature through which it automatically turns our audio into written text and then crawls over it just like google does. That is why top YouTubers recommend having a quality microphone so that YouTube can easily tack you word by word and increase your chances to rank higher. YouTube appreciates those who put extra effort into improving their quality and rewards them.

You must have noticed the interface of YouTube. It is pretty similar to other social media sites. You have to slide and slide until you find something interesting. Thumbnails are the first thing that viewers see. They are the deciding factor for the audience to either click and watch the video or slide it up. So, make sure you don't ignore thumbnails as they are the deciding factor; no matter how valuable your content is, people will never click on it until you make them realize its value through the thumbnail and title.

Quality thumbnails are high in demand. Learn about colour psychology so that you can add colours relevant to the video's mood. Add images with baffling backgrounds that make people stop and think about them. You can also put something controversial but make sure it's not too sensitive.

YouTube wants its people to stay as long as possible on the platform. It's not just about YouTube. Every other social media site wants its audience to remain on the platform forever, and that's why they promote channels or accounts that can retain people for a longer time. If you take care of this thing alone, you don't need any other SEO or social media tip to get millions of views. YouTube judges a video on various parameters like video length, average watch time, likes, comments, shares, saves, etc.

It takes time for YouTube to identify suitable content and lousy content carefully. That's why sometimes we see videos getting viral after a year or two of publishing. Make sure your content is valuable, entertaining and engaging. Add laughter in between your videos, be creative and unique so that people can come again and again to watch your videos. Have a mindset of giving. People should gain something good by watching your content. If you are an entertainment channel, you have the responsibility to relieve people's stress; For motivational ones, you should evoke fire in people's asses and so on.

Playlists are essential, not just for views but for SEO as well. Playlists are handy; you don't have to search for similar content in the entire channel but can get it by merely clicking the playlist of your choice. YouTubers majorly leverage playlists to stock a bunch of lessons or information about a topic. Through playlists, you can garner some extra views that other YouTube channels could have fragmented or divided. You can also ask your viewers to visit your playlist and watch similar videos.

Give your channel a more professional look by adding excellent channel art with a relevant display picture and channel description. It is crucial to add keywords in the channel description to come up when people search for them. The appearance of your account should be beautiful and well structured. You can also create a small intro video of yourself and feature it on your channel's homepage.

Follow a theme, build your brand around it, and don't change it. You must have seen top YouTubers like Neil Patel and Canal KondZilla presenting themselves in a unique style that separates them from the other YouTube channels. People can quickly identify them by their quirky thumbnails without even reading a single word.

8. Promote your videos on multiple channels

How does promoting videos on social media can affect SEO? When you promote YouTube videos on channels like Quora or Facebook, you get quality viewers because if someone is clicking on a link to jump on another website, then the chances are that they'll watch the entire video and increase your average watch time. As we have discussed earlier, if you'll retain people on YouTube for a longer time, it will repay you by expanding your organic reach.

Embedding videos is an excellent tactic to get some additional views. When you embed short videos on blog posts, people watch them because they don't have to leave the site. They can watch those videos from the blog post only. It will boost your engagement and brand awareness; if people find value in your content, they won't miss out on coming and subscribing to your channel. Top YouTubers do it regularly and advise people to do the same.

Many YouTubers receive emails from different countries. People keep urging them to release videos with their native language's subtitles. And not just that, many people prefer to watch videos with subtitles, even if these videos are in their native language or second language, so they don't miss any part. Adding multilingual subtitles can also boost your SEO by listing your videos in other countries as more and more people will start watching them.

YouTube SEO might sound new to many people because we all have grown up using Google, and we know how its SEO works. 

YouTube SEO exists. Here's a go-to article for your YouTube SEO efforts

 is the most underrated and misunderstood concept in today’s time.

Did you remember the reaction of your uncle when you first told him about it, I don’t know of yours but my uncle thought that I’m into some bloody scam.

 is misunderstood with Copyrighting. Especially by those who don’t know much about it. But the fact is everything we see is a copy.

Look at anything, your pen, pencil box, notebook, chips packet… Anything. All the written text and design you see is a copy.

Any product or service which you are buying is just because of its phenomenal copy. You see how significant copywriting is.

I know it is hard to grasp the potential it has now, but as the world is moving towards the digital era, I know a few people who are making more than 7 FIGURES of income while sitting in their house.

I know some who are making even more than that, but these people are some badass writers with a unique writing style.

: Even if you know everything you need to know about copywriting, but you are not skilled enough or have PRACTICED enough to write a copy that converts, everything is of no use.

: It is also very important to choose the right industry to make money out of it. This is where most of the fresh copywriters get stuck. I would initially suggest you choose an Industry you are passionate about. For example, if you are a Fitness person, you can choose fitness industries and sell their products and services.

 if you want to generate revenues. Because if you know your target market deeply, about the choices and pain points of your audience, you would be able to make better ad copies and incur handsome revenues for the company or client you are working for. And which in turn will help you make more and more money.

And even more important than these three is to keep 

 yourself DAILY. The biggest blunder people do and suffer is that they just buy an online course, read few books, write a few things and that’s it. They think of themselves as Gary Halbert.

It doesn’t work this way, like any other valuable thing you desire in life, it will test your will and patience and you have to prove that you deserve it.

 has massive potential for those who are willing to give their best and are serious about making their life better. But few people also do this mistake of charging than they deserve or worse on a PPW basis.

You should realize the power of your pen. It is your copy on which the revenues of the whole company are relying. You are responsible for the cash flow and building brand power, even for the salaries of your fellow employees.

Good copywriters are high in demand but low in supply. It is high time for all the creative writers and storytellers to start monetizing their writing skills. If you want to become one of those 7 figure elites I talked about, I have this amazing 

Did you remember the reaction of your uncle when you first told him about it, I don’t know of yours but my uncle thought that I’m into some bloody scam

Is There a Good Income in Copywriting?

A Brand without a good copy is incomplete. No matter how good a brand is from the inside and how great their products are, if they cannot explain it to their target audience clearly, nobody will buy.

Especially in 2020, when the internet is on hype. You must have seen all these fancy beautiful hotel ads with a beautiful text written in algebraic. Have you ever noticed what happens to you at that time?

It evokes a desire within, like sitting on that luxury sofa and having a delicious breakfast with your favorite person.

That's the purpose behind advertisements and 

. To evoke feelings and desires in a certain way, making you take action, i.e., buying their product or service.

? Well, look around yourself. Almost everything you see is a copy. And if it is in your house, that means they have done better 

 than their competition. That's why you've bought it over other brands.

Let me make it simple for you. You must be on Facebook. Suppose you want to buy a durable waterproof watch, and while surfing on Facebook, you saw two kinds of ads.

 Says, "Get a brand-new watch at a 60% discount with free coins."

 Says, "This water-resistant watch shows you the time and keeps scratches away, with break-proof tough fiberglass increases its durability."

Which one are you going to pick? The second one, right!! It is because a direct connection is made by realizing and putting up the pain points Straight on the copy.

Some TV ads you must have seen touch us so much that we remember them for a very long time and we even discuss it with our friends, which is their purpose behind making these ads.

To make people connect with it. And behind every successful Advertisement, there is a beautiful copy. That is why copywriting is essential, and businesses these days are looking for talented copywriters who can take their place to the next level.

now understand the importance of small things

 like structuring text in an attractive manner. Writing a good story, acknowledging the target market's deep pain points, saying more with a smaller number of text, and things like that.

When you take care of these things, people will know that you are serious about solving their issues and

. In this way, you are building trust and making money also. And now you have the testimonials of your previous clients which you can put on the ads and get even more sales.

 helps you building things up, and the more you do it, the better you'll get at it. There is no hard and fast rule in it.

It will even benefit you when you aren't there. Like, suppose there is an ad running, and you just made a few changes in it, optimized it a little bit, and put it live again. You might start getting double triple the results you were getting previously, without you being present there. More like any passive income. But not really.

Why is Copywriting so Important?

We keep on hearing time and time again that we should read at least 10 minutes a day. But nobody tells us what do we exactly get from reading books.

That’s why most people never read in their life because they don’t have any specific reason to do so.

Students are brought up with a mental model to read to get marks. With this intention, how could a person learn?

I was also brought up with the same mental model. I hated books like anything.

I used to pick them up just a few days before the exams.

And this kept happening until I came across this beautiful book that changed my life forever.

It was The Monk Who Sold His Ferrari written by Robin Sharma.

I got it in the form of Pdf from some online source.

It was my winter holidays, and I had plenty of free time, so one day decided to wake up in the morning to read this book.

When I started reading, it was for the first time. I read a book for 1 hour straight without getting bored or without getting up from my place.

It was a wonderful experience, and after I finished reading the book, I was so inspired and driven that I decided from that day to read for at least 20 minutes every day.

Here are five things that you get from reading books:

After days of reading daily, there were some drastic changes that I started noticing in my being.

1. Higher levels of happiness and Motivation:

I started feeling happier in small things. I did not have to do anything, just merely delighted sitting in the corner of my room.

I started noticing things more, got more sensitive towards life.

I also realized that happiness and motivation is an inside out game. You can’t find true happiness outside of you. It’s inside the treasure of your body, mind, and soul.

My attention span started increasing. Now I can focus for an extended period, even in the most tedious tasks I hated doing.

I was getting more out of everything than I usually was.

Tasks that usually took 1 hour were getting completed in 10-20 minutes. WOW!

3. Learn from the experiences of Leaders:

I don’t know how somebody could be not excited about it. When an author writes a book, he writes his experiences about how he had handled adversities, the mistakes he had made, or how he succeeded in life.

It’s more like looking inside someone’s mind and picking out all the beautiful things from it.

In addition to the relaxation that accompanies reading a good book, it is possible that the subject you read can bring about immense inner peace and tranquility.

Reading spiritual texts can lower blood pressure and bring about an immense sense of calm while reading Self-help books has been shown to help people suffering from certain mood disorders and mild mental illness.

I would like to say that knowledge is only Potential Power but applied knowledge is real power.

That’s why when I read a book. I take notes side by side. These notes are all the beautiful insights I get while reading.

The more you learn, the more you earn. Reading can make you rich, and I don’t need to give you examples. History is full of evidence that all great leaders were great readers.

Those were the five things I got out of reading a book daily, and I highly recommend everybody to read for at least 10 minutes before going to bed.

5 Things We Get From Reading Books?

Quora is dominating the content marketing world for over a decade now, with a user base of over 300+ million people. These people are not casual internet surfers; they are critical readers. They love to read, learn, and explore new things daily, which opens up many opportunities for marketers and brands who want to sell or boost their brand's value online.

Quora is a platform where anybody can ask anything. Questions range from fairy tale stories to hardcore marketing hacks. The best part is that you can get interesting insights from authoritative people directly on your queries. Statistics show that there are 

Why is Quora so important for Brands and Marketers?

 and revealed that 54% of its users report an annual household income of more than $100,000, which means more than half of Quora users have a significant purchasing potential. Suppose these people come to you with a problem and you have a product that can help them, who will stop them from purchasing it from you. You can build a community of loyal consumers by genuinely helping them and collecting feedback from them.

Customers demand direct communication, and Quora is a platform where you can help people by answering their questions and also engage with them in the comments section. No sane marketer can afford to ignore Quora for marketing their products and services. All they need is the right content marketing strategy and good writing skills.

In this blog, we will discuss creating unique content on Quora that can bring people to read and take necessary actions.

3.Find the best out of best questions to answer

5.Back your information with Numbers and Stats

Having is a good profile increases your chances to be read by people. It is because nobody likes to read answers from people having vague and incomplete profiles. They only want answers from the experts. That's why it becomes crucial for everybody to have a great profile to get more quality views on their content.

Add your Credentials: In this section, you talk about your expertise in 50 characters. For example, "Marketing Head @ Uber (8 Years)." People see your credentials when they read your answers. You can have multiple titles, too; we'll talk about it later in this blog.

Add a professional display picture: Your picture must be a headshot with a clean background. You don't necessarily have to show yourself as a buttoned-up professional but a causal and frank oracle.

Add a nice bio: While writing your biography, be very concise. You don't need to add unnecessary stories that nobody wants to hear. Make sure you write something that increases your credibility and authority. Add necessary links to your website or book (if any).

There are over 400,000 topics available on Quora. Out of which, you can follow the ones you have interest and expertise to positively get notified when someone puts a query under those topics. Research plays an important role here. Ensure that you don't miss out on issues that have a significant following because you can drive very quality people from Quora if you have the right wisdom to help them.

Pro tip: You can Add your credentials concerning the topics you follow. For example, if you are following the topic SEO, you can add credentials saying 'SEO expert at www.xyz.com,' and it'll only be visible to those who read your answer in topic-SEO. If you do not add it, then your default profile credential will show to people.

You can add these topic-wise credentials by going to your profile> Selecting the topics you follow> adding credentials (describing your experience or expertise in the topic). It is an excellent way to show authority over a subject and let people know about your words' credibility.

3. Find the best out of best questions to answer

After following the topics, you have to start searching for some interesting questions. Look out for questions that make you feel excited; chances are they'll excite other people too. Questions must be thought-provoking and worth meditating over. Now that doesn't mean you don't answer if they're no good questions out there. Sometimes people come up with silly questions, but you see a significant number of follows in those questions. It is because maybe it's a tiny thing for you, but for them, it means a lot. In such cases, do type answers and help wholeheartedly.

Parameters on which you can decide to answer a question are the number of follows on that question, the number of answers it received, interesting/ not interesting, etc. Sometimes while searching for a good question, you might get one that directly connects with your brand.

Get one step ahead of people by sharing your experience. People love stories, and if you feed them with a good story packed with some important lessons, they'll become your loyal followers. People are hungry for value, and they only take it from those who keep it simple and engaging. Personalized answers grab people till the end and also inspires them. Other people's stories impact us more than anything else. That's why there are more non-fiction fans than fiction ones.

You can also use the comments section to make human conversations by listening to people sharing their personal stories and thoughts on your ideas. Appreciate those who participate in the discussion, thank them for sharing their valuable opinions. This way, you'll form a priceless bond with your audience, which will help you in the long run because credibility is a thing.

Always keep your audience first while writing the answers. Ask yourself what does the audience wants? Try to get into their mindset through their queries, and note down their pain points. The more you know about your audience, the better will be your answers. That is why experts recommend choosing the topics in which you have good knowledge and experience. Because then only you can feel your audience's pain points as you also faced the same problem in the past.

You can also create an avatar of your audience with detailed information about where they live, their age, gender, interests, years of experience on the subject, beliefs, religion, etc. Some of them might seem useless, but they become significantly crucial while writing the answer.

While writing the answer, share your failures when you started, and instead of giving up, you kept moving. Share your personal experiences that can connect with people. For example, suppose somebody is facing lack of motivation in writing and asking you how to regain it. In that case, you can comfort them by sharing about times you felt dull and unmotivated but still kept writing and achieved success.

People love reading articles that do not consume much brainpower to read. Most writers forget that readers are normal beings like us, they have a small attention span and patience, and if they don't respect that, people will find their alternative. Simplicity is the key here. Keep your writings as sweet and straightforward as possible. Give examples to make concepts crystal clear. Share stories of people who faced the same problems and came out. There are various ways that you can apply to engaging people.

Leave spaces: Break an enormous paragraph into many small chunks (too many sections). It will boost the readability of your article.

Bold and Italics: You can highlight important points with bold and italics to make them flash separately. It's an excellent way to provide value and to market your brand.

Pictures and gifs: Give your readers some well-deserved breaks by adding interesting pictures and gifs. While reading a long post, we find excuses to take breaks. Pictures do it for us. They take our attention away for a moment and relaxes our mind.

Add humor: Writers who can make people laugh are gold for the marketing industry. Businesses are thirsty for such talented people who can hold viewers' attention by giving them small laughter shots.

Storytelling is a high-income skill for a reason. It hooks people to the written words without them even realizing it. Storytelling works like magic. Whenever you narrate something, add details on it; make people feel what they read, and play with their brains. Internet is full of stale content, and Quora is no different. There are very few people who can write vibrant and dynamic articles. That's why we see a handful of people getting all the engagement.

Storytelling comes with practice. You have to write, edit, analyze and repeat until your copy starts flowing like water. You can also ask your friends and family to read your work and give feedback.

8. Back your information with Numbers and Statistics

It is imperative to have a solid background behind your words. Adding stats will not only increase your credibility but also invite more people to read. Our eyes automatically catch numbers in a text because they give us specific information about the topic. For example, "They were 5000 in numbers" is more precise than "They were thousands in numbers." Similarly, statistics will give you an upper hand over your competitors because people are hungry for information and facts, and they'll love you for compiling statistics from different sources into a single article for them.

Quora is dominating the content marketing world for over a decade now, with a user base of over 300+ million people.

A guide to creating content for Quora

"Dude, it's too late. Instagram is dead... "

"It is hard to get good engagement and followers on Instagram.."

We all have! But is it a fact, or it's just your friends telling you about their failures?

When businesses are going digital and unveiling social media's power to make huge profits, saying that Instagram is dead is a lie.

Instagram has more than 1 billion active users hungry for good content. If you know how to leverage it wisely, you can make an adequate follower base in just a couple of months.

Today I'm going to share five steps to up your Instagram business game as a food brand.

You will learn how to start it the right way.

You have to take care that your profile reflects its message clearly and also preserves its singularity.

 Have a loud and clear username of your brand—Ex, @foodbrand.

 Here, you can add your brand logo to let your audience remember it when they see your posts in their feed.

 Add the name of your brand or keywords you want to come in search results. Ex. 'Best food items in the city.'

 Your bio depends upon your goals. It can either be your brand slogan, sales pitch, a small intro, or anything based upon your objective.

When you follow and engage with similar accounts, you let the Instagram algorithm know that you belong to a particular category and it starts showing you more to the feed or explore page of interested people.

: When you put useful words on other people's (same niche) comments section, it triggers their followers to check out your profile, follow you, or visit your website.

 You can share their posts on your story, asking your audience to follow them. The chances are that you'll get a shoutout too.

Consistency is the key to growth, no matter how much time it takes but putting regular content worth a lot more than just followers or engagement. It will also reflect your sincerity and commitment towards your business (to your clients).

 Go to insights, check when your followers are active most in a day—post at that time only.

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